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A cultural initiative that brings together creative minds with the latest technology to shape innovative solutions to today’s biggest ecological challenges.
With the major challenges resulting from the global ecological and climate crisis, it has become urgent to find new ways of seeing and doing things. As communities, facing significant uncertainty, we all need to be more innovative, to find and apply new solutions. The role of creativity, together with technology, is key in shaping truly innovative future scenarios and experimenting with promising solutions.
MUSE awards contemporary artists who imagine a better future for the world of tomorrow and inspire us in our transformational journey as individuals, communities, and organisations. For the award’s first edition, visuals artists are invited to reflect on one of today’s biggest ecological challenges – the energy for tomorrow.
The award's exhibition is powered by Philips Tableaux, a display from PPDS using advanced colour ePaper technology to allow a power-free exhibition of the digital artworks.
Because actions matter as much as ideas, the whole initiative has been designed with a logic of low environmental impact and is guided by strict sustainable guidelines, such as carbon neutrality, that will be monitored by independent external organisation, Ustainable.
Philips Tableaux ePaper displays showcase an image using no power at all, and require only minimal power - just 0.0025 kWh - to upload the artwork. Displaying in a stunning 60,000 colours, your artwork will need to take into account some technical guidelines.
“Participating artists in this premiere edition will be the first in history to create artwork for a power-free display, and the finalists will be the first artists ever to take part in a zero-consumption digital art exhibition. Our idea is to inspire a new generation of artists whose whole creative process should be guided by environmental consciousness.”
Ron Cottaar – PPDS Global Marketing Director
Participation is open to artists from all around the world and, each year, a country will be selected to host the final exhibition. For this pilot edition of MUSE, Italy has been chosen, recognised for its abundance of cultural and artistical heritage. Submissions to the award will be reviewed by a jury composed of digital art specialists, including museum directors, art curators, and critics. The jury members will select 20 finalists, all invited to participate in the final exhibition, curated in a national institution.
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