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Power your store with an impressive wow effect that captivates and attracts more customers. Vibrant attention grabbing content comes to life on our latest range of Philips displays.
Five trends to beat the ‘at home economy’
Retail as we know it is changing. But that in itself is not ‘new’ news. Since the advent of online shopping, physical stores have seen declining customer numbers and a rise in the work that needs to be done to entice passers-by through the doors.
The pandemic and its associated lockdowns have seen a change in retail patterns again. And while the number of people visiting physical stores is starting to increase again, the emergence of the ‘at home economy’ and the priorities people are giving to their spending – from eating at home, the consumption of digital services such as video streaming, and, of course, shopping online – is a significant trend that looks set to stay. At least for the short term.
So, what can be done to encourage shoppers back onto the high street and physical stores. In this article we examine five trends that retailers could employ to buck the ‘at home economy’ and bring people back in their droves…
Three ways digital displays signpost successful retail
In our latest PPDS Retail survey, we asked our installation partners what the main uses of digital signage in retail are now, and what they believe they’ll be in five years’ time. In both, advertising was clearly dominant, scoring 85% now and 71% for five years’ time. In second place, ordering scored 28% in both timeframes.
Omnichannel marketing – creating a consistent brand and customer experience across all channels and platforms – is essential for all retailers. For retailers with physical stores, as well as competing among themselves, they are fighting back against ecommerce. In their toolkit they have something that online stores simply can’t provide – the physical experience – from feeling a product through to trying it on or tasting it.
Supporting the ‘experience’, digital signage bridges the gap between the online world and the physical. It offers a great deal of potential when it comes to in-store advertising, and it can make much more of an impact than a simple, static ad.
And building upon that experience, retailers can enhance their brand and engage their customers. How? With digital signage delivering traditional advertising messages – from offers and promotions through to aspirational visuals – augmented with the latest trends in store.
Phygital. Gamification. Big data analytics. These trends are all easily accessible and they can encourage a viral wave of visitors that online competitors will struggle to beat.
Wow your customers with stunning visuals
Digital LED signage attracts attention and increases customer traffic. In retail it is well known that more visitors generally means more sales. So, how do we get more customers in store? Beautifully designed shop windows can do the trick up to a point. But more and more retailers are discovering the power of digital content and interactive media.
In this article, we’ll explore the latest trends in using stunning digital displays to attract more visitors into stores, and how this can boost sales as a result.
Getting real about seamless customer journeys and personal experiences.
Android-powered Philips professional displays are fast, versatile and easy to navigate. All displays are optimised for native Android apps and you can install web apps directly to the display too. Automatic updates ensure apps stay up to date.
Create a memorable interactive experience with up to 10 touchpoints at the same time. Perfect for collaborative and competitive applications, this display connects your audience with any content – making it ideal for education, public venues, corporate, hospitality, and retail settings. This multi-touch display is also enabled with automatic touch recognition and a HID compliant USB connector for true plug-and-play operation.
From waiting room to meeting room, never show a blank screen. FailOver lets your Philips professional display switch automatically between primary and secondary inputs, ensuring that content keeps playing even if the primary source goes down. Simply set a list of alternative inputs to be sure your business is always on.
Ready to be installed in any landscape format with no limitations on size. Shape into corners or flow through a creative curve with bevelled edge options flexing to your design.
Turn your USB into a true cost-effective digital signage device. Simply save your content (video, audio, pictures) on your USB and plug into your display. Create your playlist and schedule your content via the on-screen menu, and enjoy your own playlists anytime, anywhere.
The backlight intensity can be controlled and pre-set by the system to reduce the power consumption by up to 50%, which saves substantially on energy costs.
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