6 reasons for using digital displays in retail
Wow your customers with stunning visuals
Digital LED signage attracts attention and increases customer traffic. In retail it is well known that more visitors generally means more sales. So, how do we get more customers in store? Beautifully designed shop windows can do the trick up to a point. But more and more retailers are discovering the power of digital content and interactive media.
In this article, we’ll explore the latest trends in using stunning digital displays to attract more visitors into stores, and how this can boost sales as a result.
1. Make a big impression
The cinematic effect of an in-store videowall gives customers an immersive experience with its larger-than-life size, which showcases featured products and draws attention. Making an emotional ‘click’ with the audience and telling them a story that is so much more than merely the product itself.
Plus, videowalls have the added benefit of increased visibility from long distances—ensuring that the store is noticed from far away.
2. Gain attention
Creating your window displays takes time. Placing one or more digital displays in the shop window offers the opportunity to update those window displays, supplementing them with timely information that can be triggered by new products, collections or offers, external factors, such as the weather or an event or celebration – whether your store is open or closed.
The inside of stores can be noisy in terms of both sound and visuals. Bigger and more visible, LED displays can cut through the noise to become an outstanding focal point.
3. Tell your story
The art of storytelling has long played a significant and colourful role in bringing people into stores. Digital signage is the dynamic next step in bringing storytelling into the modern store – and bringing customers with it. That’s because using moving media to sell a lifestyle, rather than simply a product, is so much more emotive. Adding value to the product and inspiring customers to buy.
4. Know who is looking
Today, AI solutions enable store managers not just to monitor sales using turnover and revenue, but to see who is looking at a specific digital display or LED screen, enabling them to guide that customer with relevant content based on demographic metrics. That means more engaged customers with a higher sales success rate, and a better customer experience.
5. Increase flexibility
Digital displays can be fed with content from a Cloud solution, making it very easy to manage content that stays fresh, relevant and up to date. Showing the latest seasonal line or any menu changes? No problem with our easy to use CMS. Keeping your customers engaged and informed has never been easier.
6. Show your brand
In-store LED displays give a fresh and modern look, transforming your space into a vibrant and inspiring experience. Working together with designers and architects, they provide an opportunity to enhance your brand identity while also giving you a competitive advantage. It’s a great way to make any store shine and stand out of the crowd.
