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PPDS appoints distinguished AV leader Jae O Choi Park as new European Sales Director to drive ambitious growth strategy

Adding over 10 years of top-level AV sales and management experience to PPDS, Jae will play an instrumental role in driving the company’s ambitious growth strategy in EMEA.

PPDS is excited to announce the appointment of highly distinguished AV specialist, Jae O Choi Park, as its new European Sales Director.

Part of an ambitious five-year growth strategy, and an ongoing global expansion and recruitment drive, Jae is one of the AV industry’s leading international talents, achieving extensive financial, sales and account management experience within the world’s leading professional displays specialists during an illustrious 10-year career.

Based in PPDS’ Amsterdam head office, Jae – who describes the new role as a “peak moment” in his career – will work with, and report directly to Franck Racape, who has recently been promoted as Head of Global Commercial, to devise and execute an ambitious five-year growth strategy, in which Jae will play a pivotal role.

LEDing from the front

Leading the commercial organisation in all countries and regional clusters across EMEA – Jae’s key focus will be to support and accelerate growth within these markets, helping to ensure a seamless experience on projects for partners and end customers, from factory floor to installation.

This includes driving PPDS’ full range of solutions within its ever strengthening portfolio, with its Philips direct view LED displays identified among its biggest growth opportunities, with retail, corporate and education continuing to experience rapid levels of adoption.

Using his extensive experience in managing international accounts, Jae will accelerate the end user strategy, which will see PPDS introduce a more direct approach to large-scale tenders, with teams working directly with end customers on initial tender processes.

Franck Racapé, Head of Global Commercial, commented: “Our global end customer approach, driven by our international key account management team and the PPDS Global Partner Alliance, is set to be one of our largest growth areas in the years to come. To succeed in this strategy, we need to rely on regional sales leaders across the continents (EMEA, North America, India, China and APAC) who are able to embrace this direction. Jae’s new role is key to that strategy.”

Jae commented: “I’m thrilled to have joined PPDS and to be entrusted with continuing the incredible work and successes that have been achieved under Franck’s leadership. Using my own knowledge and experience, and working with the incredible sales teams around Europe, I have no doubt that PPDS will be able to meet its ambitions and become an even greater force in the market, further disrupting the status quo and bringing new levels of quality and excellent to the channel and to end customers. The opportunity to join PPDS and further my career was one I simply could not turn down.”

Franck concluded: “PPDS has and continues to surpass expectations in the market and our teams are key to that success. As we continue to evolve and set new short- and long-term growth plans, it’s pivotal that we have the very best people in charge. Jae has a proven track record at the very highest level and is testament to PPDS’ position in the marketplace that people of his calibre want to join us on our journey. On behalf of everyone here at PPDS, I’d like to welcome Jae to the family.”

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