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Five trends to beat the ‘at home economy’
Retail as we know it is changing. But that in itself is not ‘new’ news. Since the advent of online shopping, physical stores have seen declining customer numbers and a rise in the work that needs to be done to entice passers-by through the doors.
The pandemic and its associated lockdowns have seen a change in retail patterns again. And while the number of people visiting physical stores is starting to increase again, the emergence of the ‘at home economy’ and the priorities people are giving to their spending – from eating at home, the consumption of digital services such as video streaming, and, of course, shopping online – is a significant trend that looks set to stay. At least for the short term.
So, what can be done to encourage shoppers back onto the high street and physical stores. In this article we examine five trends that retailers could employ to buck the ‘at home economy’ and bring people back in their droves…
Wow your customers with stunning visuals
Digital LED signage attracts attention and increases customer traffic. In retail it is well known that more visitors generally means more sales. So, how do we get more customers in store? Beautifully designed shop windows can do the trick up to a point. But more and more retailers are discovering the power of digital content and interactive media.
In this article, we’ll explore the latest trends in using stunning digital displays to attract more visitors into stores, and how this can boost sales as a result.
Helping system integrators stay ahead of the game
As physical store managers continue their fight to remain viable and accessible for a customer base that is being driven online – whether for efficiency or for safety – so system integrators in the retail space have a rising challenge to keep their services relevant and required.
In this article we explore two of the challenges we’ve been told are keeping our system integrator partners on their toes – making space for social distancing and ethics plus sustainability , and how digital display solutions may be able to help…
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