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PPDS partners with value added AV and UC distributor Avientek as part of continued growth and expansion strategy in Middle East

Avientek selected PPDS as its new brand of choice for professional displays, with a full suite of multi-vertical Philips digital signage, ePaper, direct view LED, interactive displays, and professional TVs introduced and made available to its extensive partner network for the first time.

PPDS is pleased is delighted to announce the latest phase of its growth and expansion strategy in the Middle East, with a new partnership with AV and UC distributor Avientek.

Avientek – founded in Dubai in 2016 and now present in more than 20 countries, including India – will introduce, promote and distribute PPDS’ entire suite of highly innovative and multi-award-winning solutions as the display brand of choice in the Middle East.

Aligned in their efforts to bring world-leading solutions to key market verticals – including Hospitality, Corporate, Retail, Media, Transportation, Control Rooms, Government, Broadcasting, Education, Industrial and Healthcare – available solutions from PPDS will include digital signage, ePaper, interactive displays, direct view LED, and business and hospitality TVs, as well as solutions including the recently launched and evolutionary new cloud-based device management platform, PPDS Wave.

Connected ambitions

With Philips professional displays now the preferred display brand of choice for Avientek, PPDS also brings seamless compatibility with many of the distributor’s industry-leading third party partners, including Crestron, Logitech and Wolfvision.

The two companies will work closely together to ensure partners and customers receive the highest level of service, with PPDS’ highly trained global team, including its Key Account Directors, on hand to provide expert knowledge, support and technical training to ensure opportunities in the market are maximised, and projects are completed with quality and confidence.

VM Manu, Director at Avientek, commented: “Avientek is a distributor of AV and UC products and has been operating in the market for the past seven years. Working with PPDS, Philips professional displays are the right fit for our product lineup, which meets the display demands of the AV sector. We chose PPDS and Philips professional displays for their innovation, reliability, seamless integration, picture quality, durability, long-term performance, customer satisfaction, and competitive advantage. We are delighted and excited by the opportunities ahead as a result of this partnership with PPDS, and my team and our partners and thrilled to have them on board.”

Wim De Geest, Executive Director MEA, PPDS, added: “Avientek is a growing and internationally recognised market leader for delivering quality and innovative display solutions to the channel. As we continue to expand and strengthen on a global scale, it’s important we form partnerships with organisations that are strategically aligned with our efforts in bringing outstanding, long-term value to customers and doing business in the right way.

“Together with Avientek, we look forward to a long and successful working relationship, bringing the power of Philips professional displays to an even wider audience.”

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