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Positioning your brand and products with LED displays - Three ways to engage customers more

With in-store advertising still the main driver for retail businesses choosing digital displays, according to our latest research with our retail integration partners, creating content that stands out from the crowd, and draws people in, is imperative.

Large format LCD displays can deliver hard-hitting messaging and TV-style ads that bring product choices to life, while choosing a LED display can offer the opportunity to grow the crowd, with near endless possibilities. Here are three ways to engage customers more with LED displays…

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Shop windows

Movement always grabs attention, and with their flexible functionality, LED displays can stretch that movement across a whole shop window. Offering store owners the opportunity to deliver dynamic window displays that are easily and quickly updateable, to tie in with the latest trends, the weather conditions at any given time, supply flows or even special events.

Did you know that the Philips 7000 series LED offers higher brightness with lower energy consumption? Check out the range now…

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Stretching point of sale

With LED displays, positioning messaging around the entire store becomes easier. That wall running up the side of the escalator can become an eye-catching lure towards the next level of products, while the area above the groceries in the supermarket can now stretch your message along the entire aisle. Even giving you the potential to deliver messaging that moves with the customer around the store.

The Philips 7000 series LED comes with the option for sloping, bevelled edges, allowing displays to curve around walls including L-shaped corners. Find out more…

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Making the most of space

Large in size and certainly attention-grabbing, in larger retail environments, LED displays can draw the crowd. The same can be true of smaller spaces. A tiny nook in an older building, or a slim space between hanging space? With their flexible sizing – and shaping – LED displays allow digital signage to make an impact where other media just won’t fit.

Philips LED display cabinets come in a range of sizes, designed to make life easier for installation partners. Discover the full range…

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